How Much Does it Cost to Get a Website?

A lot of personal business owners, as well as small bloggers and small business owners, are looking into the realm of online websites to increase their product sales or, more importantly, to improve their online web presence. There are many ways to do, of course, but the easiest, cheapest, most cost-effective, most fun and ultimately most useful way for you to do this would be to garner for yourself a website.

A lot of downfalls and questions come with this though, such as some of the immediate following:

  • How much will it cost?
  • How do I set it up?
  • Who will build it for me?
  • Will I have to make it myself?
  • Do I need to hire a designer?
  • Will I reach anyone?
  • Will I ever create a real online presence for myself?

As you can see, there are a lot of questions and concerns that people have when it comes to building a website. Probably the most critical issue that we can not only ask, but answer ourselves as well (because we have all been there at one point or another) is this; how much will it cost?

There are a couple of different answers to the question, but to be as helpful as we can, we will try to stick to the most transparent and straightforward answers. Of which there are precisely none.

1. It Depends
The very first variable that you will want to be thinking about is whether or not you are trying to sell a product. If you are, then it changes everything. Are you trying to make a photography or videography portfolio, yoga, food, or lifestyle blog, or are you trying to market the latest fitness guru product? The answers to these questions will affect the result of your website, and thus change how it gets planned, paid, made, and whatnot.

2. It Still Depends
Something else that you will want to keep in mind is how much you are willing to spend. A website hosting and designing surface will always have at least two or three different plans that you can pay for. Some may even include in-house marketing, or ‘marketing on the house’ which are two catastrophically different things.

A low tier kind of plan will mean that you are given the absolute barebones for your website, and you will have a no-frills experience. Some programs, such as the free plan on wordpress, will offer a few necessary customization screens but ultimately no further manual customization, and a permanent ‘watermark’ (so to speak) on all of your links as well as homepages and picture information pages.

So, there it is! The answer you were entirely NOT looking for, which is exactly what we gave you! Sorry. As you can see, though, it depends on a load of different variables; what kind of website you want to make, whether or not you want to market it or not. You will also want to take into consideration whether or not it is a ‘social’ website, or even as far as how you want it to be (not only) marketed, but also how you want it to be seen when it is published.

Why Isn’t Anyone Coming to my Website?

There are quite a lot of different answers that go into this, so we will try to start are merely and as clean as possible with marketing. But then again, we can’t, can we? Because it is evident that not all websites are designed around selling products or services? Why, yes, that is true. So where do we start? Read ahead to find out!

1. Your Website Is Not Interesting Enough
It might hurt to read this a little bit I know, but it has to be said. Your site may just not be attractive enough for the overwhelming majority of people. Writing about the same couple of things every single day or every single week will not interest a lot of people.

2. Your Audience Is Not Large Enough
If you decide that your blog, website, or portfolio is going to be solely about crochet tactics and different sizes of needles and yarn types, that is totally fine, and I won’t try to stop you. However, you will need to add a drop of realism to your saturated dreams and take a step back, as well as realize that your audience will not be huge. That, in all truth, is an extremely niche thing to write about and are thus alienating the majority of the audience that you could be attracting had your blog or website been about something else.

3. Your Marketing Game Is Weak
This is another extremely obvious one, but it is, by all means, a potent one. If you are marketing something, then you need to really hit the nail on the head with your marketing schemes and cut to the chase. Put up physical ads, increase your online presence, hire an SEO company (like our great friends over at oxbowseo.com) to dramatically (and we mean significantly) increase your sales and your network presence.

4. You’re Doing It All Wrong
What does that even mean? That is such a blanket statement! Well, we will tell you. You are going about writing your lifestyle blog all wrong; if you are looking to write a daily blog and gain a lot of readers, then you will want to do it in a way that makes it as attractive as possible.

Take your own photographs and put them up there. Throw some interesting tidbits and facts in there to make it entertaining. Maybe even start your own YouTube channel to not only link your website too but also vice versa, creating a never-ending chain of delicious website clicks and potential revenue. It just keeps getting better, and not a whole lot can change that.

As you can see, there are quite a lot of potential reasons as to why your blog is not getting a lot of views. There are a lot of things that you can do to fix this, of course, but you need to be vigilant and also be sure that you are making the right choice when it comes to either managing or marketing your blog. There could be more reasons… read on..

Biggest Mistakes DIY Web Designers Make

Nowadays, creating a website is a relatively easy task. With all the free and paid platforms online, you can get your website live within a few hours. However, just because you have created a website on your own doesn’t mean that it is excellent.

Here are four major mistakes many DIY web designers make:

Poor UX
Most websites made by people who are not professional web designers often have unclear navigation. If your visitors can’t get what you are offering during the first few seconds, there is a big chance that they will bounce back to search engine result page.

Online visitors are very impatient and are used to a particular type of website navigation. Trying to skip the conventional ways of navigation and design in your site might cost yourself, several customers. Therefore, make sure to have:

  • Distinctive categories
  • A clear menu structure
  • An outstanding value 
proposition

Additionally,  you have to consider how you can improve user experience (UX) by limiting the steps your visitors take when 
placing a purchase order, signing up for a newsletter, or taking action on your site.

Using the Wrong Template
Choosing a template based on price or design you like is risky. To have an impactful online presence, your website needs to be efficient to achieve your business goals. Many of the templates online lack a good structure, have limited customization options and lacks enough functionality to the template’s specific fields. Also, a lot of templates might not fit the image and brand you would like to build in your audience’s views.

Lack of Proper Position of CTA’s
Call to action buttons tells your visitors what to do next after visiting and navigating your website. Bringing traffic to your site is one thing, but converting them into paying customers is another thing. This is where a CTA comes into play. However, most DIY web designers position their CTA in the bottom corner of their site in faded colors and tiny font. The CTA needs to be highlighted for visitors to identify it with zero efforts and understand what it is that you want them to do.

Failure to Use Responsive Design
Over 40% of recent searches are conducted using smartphones and tablets, according to Google statements. That’s why having a website with a responsive design is of paramount importance for any business that wants to remain relevant. Failure to have a responsive web design will also attract a penalty from Google. This is a major problem to people who generate leads online.

Building a website is not an easy thing, and your best bet would be to leave it to the web design experts.

 

Empower Your brand with a Hubspot Certified Partner

Promoting your brand is the key to your success. Inbound marketing allows your business to create new leaders. It also provides customers with positive experiences up to and including sales.

Inbound marketing is an approach aimed at attracting customers through content, as well as interactions that are useful and relevant, but not interruptive. Through this, potential customers will find you through channels, such as search engines, blogs, and social networks.

Unlike outbound marketing, you don’t need to fight for the attention of potential customers. When creating content designed to solve the problems and needs of your clients, incoming marketing attracts qualified prospects and strengthens trust and confidence in your business.

It also plays a major role in every stage of the sales funnel: from the leading generation to the prospects of customer development and beyond. Although your attention often attracts the attention of a new user, it is equally important to promote your brand to people who are already familiar with your business. This can help shape their perception of your company, products, and services.

Adapt your message to your goal
You have developed your customers to create content that resonates with your clients. Due to the enormous amount of content and everything that competes for attention, the general content intended for a wider audience is useless. The content of the corresponding message from your brand works well so that customers understand what your brand can offer.

To be successful, you need to determine the specific characteristics of customers. You need to understand the problems they face, and how your brand can successfully solve this problem.

Offer recommendations instead of insisting on selling
Presenting his brand as supportive and useful, he takes center stage in a successful inbound marketing strategy. You do not have to submit content in such a way that it seems that you are pushing readers to buy it. Now, this will make content uninteresting and boring. Try to allow user requests with your content and, thus, attract them to your brand.

Develop an intelligent and strong SEO strategy
Developing a smart as well as efficient SEO strategy becomes a more complex marketing task, even for SEO experts. The emphasis on quality continues to increase as Google attempts to determine the intent of the search, rather than showing users content containing most of the keywords they enter.

Take advantage of HubSpot
If you become a certified partner, Hubspot provides you with the support you need to move your business to a new level. If you are struggling with any aspect of your inbound marketing strategy, experts will help you. HubSpot partners also receive reports that provide marketing ROI that can allow you to continue to receive resources to maintain your success.

You need the help of experienced professionals to promote your brand with the help of incoming marketing. If you are thinking about who to choose, then do a little research on your website, and then choose the right one who can present your brand in an innovative way for global customers. Bring your brand to the forefront of effective marketing strategy.

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Using SEO to Outrank Your Competitors

Although SEO is a relatively new form of business, competitive tactics have already begun, most commonly by using keywords related to your competitors. Some companies feel that this tactic is beneficial, but it is important to note that fire is fought with fire. If you want to keep a good relationship with your competitors, then this may not be the best way to go, as you can be sure they will retaliate.

Getting on the Same Page

By optimizing your competition’s name, you may, in turn, reap the benefits if it is linked back to you. Instead of trying to outrank your competition, you can simply make sure that you are on the same search results page for their name and use interesting titles to attract attention to your link.

Misconceptions About Trademarks

Trademarks are not off-limits; they can, in fact, be used at any time. The catch, however, is that you should always use the ™ symbol and accredit the trademarked name to the owner. Now, this being said, it is not, in fact, illegal to use a company’s trademark in your meta tags or titles. These meta tags or titles should not be used to create confusion or misrepresentation; they can, however, be utilized in a comparison. Defamation and slander are taken seriously, so use your better judgment about how you use trademarks; a positive approach is always safer from a legal standpoint.

Comparison Pages

Ranking for a product that is not sold by a company is a harder task than ranking for a product that is. However, it is not impossible and can be done relatively well through comparison pages. Traffic can be converted after demonstrating why one product is better than the product that was searched for; it is up to the website to save customers once they get there.

Pictures and simple bulleted lists are useful ways to convey comparative information quickly; remember that a customer will take less than five seconds on your page to decide whether or not they want to stay and browse. Copy should be appropriately formatted to not only search engine friendly but also readable and appealing to the customer.

Negative Reviews

A more negatively slanted tactic is to focus on the weaknesses of your competitors’ products or services. Customers will often search negative reviews such as “item sucks”; they are trying to see how consumers viewed the product. Owning a review or an “it sucks” page for your competitors’ product is legal, but it must include actual customer reviews and cannot be a misrepresentation. Fabrications or embellishments do not sit well with the law, so make sure that everything is legitimate.

These tactics may help rankings for a competing product that is not actually sold by your company. However, depending on the degree to which these tactics are used, they can cause bad blood between competitors; they may even begin to fight back, so it is important to know what you are getting into. These tactics do not necessarily have to be malicious, however, especially in the case of a comparison, and can be an excellent way to convert and drive traffic to your site if used correctly.

What Makes a Great Website?

It’s no secret how a lot of companies and entrepreneurs have been diversifying their services, for them to meet the ever-increasing demand for their products and services across the globe. As a result, the need to have a website is becoming more and more imminent as it is seen as the best platform to carry out online transactions efficiently. However, for a good online experience, your website needs to not only market your company but also create confidence among the people you’re dealing with so carefully. So, what makes a great internet site?

The Design
Whenever a person gets to your website, the first thing he/she sees is your web design. The way the various components have been organized primarily affects a person’s judgment and their willingness to want to navigate through the different pages on your site. A good website should, therefore, have an easy to understand structure that is easier to navigate.

The language used
What a site does to the online community is to communicate about your company regarding what you offer or details about your products or services. The last thing that any business would want is for a potential customer get to their website and fail to understand what you are trying to pass across. The language used should be natural and very easy to understand, avoid using very complicated words, stuffing the keyword so much, using bad grammar or any foreign materials. Also, if possible, you can add an option to change the language on the website so that people from different countries can choose the language they are more conversant in.

A great website should be interactive
As earlier mentioned, communication is an integral part of a website. The customers should have an efficient platform where they can either air their grievances, seek for any clarification or communicate with you in case they are interested in your products and services. That is not all; you need to make sure that you are always available preferably round the clock to respond to them as soon as possible. Doing this will not only keep them motivated but will also prevent them from looking for another company.

Last but not least, a great website should be designed in a way that will attract the search engine optimization benefits. We all know how important SEO is regarding web traffic and online reputation. It is therefore highly recommended that the person you hire to design the website also to be conversant with SEO techniques, to avoid missing out on some of these key features.

So if your website is good – why  not make it great??

Difference Between Web Design and Web Development

Even though most people use the terms ‘web development’ and ‘web design,’ interchangeably, the truth is that the 2 are very different processes and each requires a completely different skill set. In this article, we are going to discuss the difference between web design and development;

What is Web Design?
Web design refers to both the visual aesthetics and the usability of a site. It includes the creation of logos, the layout, color scheme, graphics, information flow and everything else that’s related to visual aspects of UX and UI (i.e user experience and user interface). It is mainly concerned with what the users or visitors see on their mobile devices or computers screens, and less about the actual mechanisms that make everything work. Web designers usually use different types of graphics programs such as Corel Draw, Macromedia Fireworks, Adobe Photoshop among others, to create the website’s layout and the other visual aspects of the site.

That said, it’s important to note that many professional web designers are also familiar with JavaScript, HTML, and CSS, but often work with various templating services like Joomla and WordPress, which allows them to create sites using widgets and themes without creating or writing any code.

What is Web Development?
Web development is the process of creating the code which makes the site work. It involves the use of different programming languages to implement various things on the website, from the design to the widgets and interactive features which show up on the site. Web development can be divided into 2 categories, namely; front end development and back end development.

In front end development, the site’s visual design is built in code. HTML is used for the website’s structure, while the CSS dictates the visual styles and layout. In some cases, tools like JavaScript are utilized. For some small sites, front end development might be the only one needed for the project. However, for the more complex projects, back end development will be required.

Back end development deals with advanced interactions and programming on the web pages. It has a huge impact on the way the website works, and how visitors use various functionalities to get things done. Creating web forms, setting up of the database, and factoring in online payment processors are all a part of back end development. Back end can also be utilized to develop new functions for the website from scratch using tools or software packages which can be leveraged to meet the clients’ needs.

Need more?? 🙂

Developing Website Using CakePHP Framework

Creating a website is a lengthy process, especially if you do not have much of experience in coding and understanding of web layouts. CakePHP is the best application framework that users can learn to develop some really powerful websites without spending a dime on expensive programs.

A brief introduction to CakePHP:

PHP framework has been recognized as one of the most popular coding frameworks in order to create websites. There have been a lot of positive changes incorporated in the PHP, which is the reason why many corporate giants are using the PHP framework to define their online presence. However, more often than not, there arises a problem of unorganized document coding. It is difficult for finding errors in the coding for the developers. The one framework that has been very successful is CakePHP, thanks to its easy coding and debugging procedure.

CakePHP is a free open source framework which consists of organized codes, so all a user has to do is embed a few codes and develop it into a fully functioning website. Coding with this framework saves you a lot of time and money. The use of CakePHP is not limited to websites; you can create stronger systems for content management, eCommerce sites, applications on the web, without any hassles.

CakePHP framework boasts of the wide use of the web-developments industry and some of the obvious reasons are listed as follows:

  • More flexibility and structure of the website
  • MVC environment: The Model View Control allows programming to be done in an organized manner. The flow of the code is perfect as there is a definite demarcation between the business logic and presentation. Users can view the content in a format viewable.
  • Open source platform at an affordable rate: Anybody can use the CakePHP and its versatile tools to develop a website. All you need is a programmer who has the experience of using this framework.
  • The versatility of the frame: The CakePHP supports diverse technologies and various programming languages. Some of the technologies include JavaScript, Ajax, and XML. Integrating the website isn’t a problem as it solves all the issues that come with the inclusion of diverse technologies.
  • Foolproof from any safety or security threat: There are several inbuilt tools such as XSS prevention and SQL prevention that help in preventing applications from illegal access.
  • Enjoyable development procedure: No complaints about getting baffled by the complex coding that needs so much time for running. CakePHP offers you the option of simplifying the code lines as needed.

The overall cost of development of your website is lower compared to the sites created using other tools. This obviously has a direct bearing on the profitability of your business with no compromise on the quality of the web-based applications. Using this framework is easy, SEO friendly so you can get a higher number of hits on your site, and loaded with all the features that a good website can boast. If you desire to gain that extra edge for your business in this age of cut-throat competition, it is advised to get a better-structured website for your company with the help of CakePHP.

Prototype Advantages and Speedy Manufacturing Advantages

Speedy prototyping is a means of software program growth whereby bodily objects are routinely constructed via SFF or strong freeform fabrication. Within the technique of rapid production, a model or working mannequin may be constructed shortly and examined for its functionality, efficiency, and output. The new options or ideas could be illustrated effectively in the prototype in addition to early user suggestions could be gathered close to the product.

There are quite a few advantages of fast manufacturing.

Benefits of Fast production
Vital advantages of speedy prototyping embody reduction of challenge value and risk. Generally, one or more prototypes are developed within the strategy of software program growth in a series of incremental in addition to iterative steps. Each prototype that’s manufactured is predicated on the previous designs’ efficiency and it is a corrective course of via which the previous design defects or problems are corrected. The product is readied for manufacturing when the prototype is refined as per requirements in addition to meets all the design objectives like manufacturability, robustness, and functionality.

One other nice advantage of fast manufacturing is that it finds use in addition to utility in virtually all of the industries. The opposite advantages of rapid production embody the following:

  • Visualization capabilities are enhanced within the early designing section with use of rapid prototyping. The user gets a fair idea of how the final product will look by observing the working mannequin in early design stage.
  • The design flaws can be detected earlier than manufacture process is initiated.
  • Speedy prototyping enables producer and users to participate actively. Lively participation between the customers and producer is encouraged.
  • The user is able to get a higher output.
  • The event prices are lowered significantly, hence rapid prototyping proves to fairly value effectively.
  • Fast prototyping will increase the velocity of system development.
  • With rapid manufacturing, it is potential to detect deficiencies in the earlier model, coding actions in addition to requirement analysis.
  • Speedy prototyping assists in refining the potential risks which might be concerned with the delivery
  • The totally different elements of the prototype might be tried in addition to tested and instant suggestions to a possible kind user.
  • Higher communication is enabled between the customers in addition to the designer as there’s clear expression of necessities in addition to expectations in the begin itself.
  • Rapid manufacturing enables straightforward delivery of a top of the range product.

Value and Time Savings: Savings of development time and process prices are some of the biggest advantages of speedy manufacturing. Time could be saved by decreasing the period of time required to produce the model components and tooling. Manufacturing prices are lowered as the mistakes concerning tooling are identified in the early stages and hence, the modification costs will be reduced down in the actual production.

The benefit of Innovation: Speedy prototyping can be utilized in many progressive ways. There are a lot of corporations that use speedy prototyping innovatively, hence, offering additional benefits. Some great benefits of speedy manufacturing in revolutionary purposes are the development of recent testing procedures in addition to analysis, production tooling manufacture, improved communications across manufacturing departments, in addition, to support of custom-made manufacturing. The brand new technologies can be used in a cost effective and profitable manner with modern applications of speedy production.