Nowadays, creating a website is a relatively easy task. With all the free and paid platforms online, you can get your website live within a few hours. However, just because you have created a website on your own doesn’t mean that it is excellent.
Here are four major mistakes many DIY web designers make:
Most websites made by people who are not professional web designers often have unclear navigation. If your visitors can’t get what you are offering during the first few seconds, there is a big chance that they will bounce back to search engine result page.
Online visitors are very impatient and are used to a particular type of website navigation. Trying to skip the conventional ways of navigation and design in your site might cost yourself, several customers. Therefore, make sure to have:
- Distinctive categories
- A clear menu structure
- An outstanding value proposition
Additionally, you have to consider how you can improve user experience (UX) by limiting the steps your visitors take when placing a purchase order, signing up for a newsletter, or taking action on your site.
Using the Wrong Template
Choosing a template based on price or design you like is risky. To have an impactful online presence, your website needs to be efficient to achieve your business goals. Many of the templates online lack a good structure, have limited customization options and lacks enough functionality to the template’s specific fields. Also, a lot of templates might not fit the image and brand you would like to build in your audience’s views.
Lack of Proper Position of CTA’s
Call to action buttons tells your visitors what to do next after visiting and navigating your website. Bringing traffic to your site is one thing, but converting them into paying customers is another thing. This is where a CTA comes into play. However, most DIY web designers position their CTA in the bottom corner of their site in faded colors and tiny font. The CTA needs to be highlighted for visitors to identify it with zero efforts and understand what it is that you want them to do.
Failure to Use Responsive Design
Over 40% of recent searches are conducted using smartphones and tablets, according to Google statements. That’s why having a website with a responsive design is of paramount importance for any business that wants to remain relevant. Failure to have a responsive web design will also attract a penalty from Google. This is a major problem to people who generate leads online.
Building a website is not an easy thing, and your best bet would be to leave it to the web design experts.